HAIR CARE

ARGAN OIL

Argan oil is the oil extracted from the seeds of the tree Argania spinosa, endemic in the South of Morocco. It is particularly appreciated for its nutritional and cosmetic properties. In the cosmetics industry is also known as Moroccan oil. The Argan forest, which once covered large areas of North Africa, now extends to about 800,000 hectares in the South of Morocco. In 1998 Unesco declared the area of forests of Argania “Biosphere Reserve”. Argan oil hair plays a moisturizing action from within and a protective action from outside. Thanks to Argan oil the hair appears stronger, hydrated and shiny. Argan oil also is not greasy, the hair is perfectly clean, disciplined and with the right sheen. This wonderful oil consists of ingredients that keep the hair healthy with the appropriate nutrition.

ACACIA COLLAGEN

Gum Arabic is a natural rubber also known as Acacia Gum it is extracted from two species of Acacia Sub- Saharan Africa: Acacia Senegal and Acacia Seyal. Like almost all rubbers and resins of vegetal origin, it is produced by the plant as a result of a natural process of “bears” that is activated spontaneously to heal a “wound” to its own surface integrity. From Acacia Gum synthesis you get Acacia collagen. Acacia Collagen is a complex mixture of Polysaccharides and Glycoproteins, Calcium, Magnesium, Potassium, Sodium and Mucilage. Acacia Collagen, thanks to its extremely elastic microspheres penetrates into the hair fiber, giving more depth, body and volume.

RICE BRAN OIL

Rice bran oil is obtained from the outer covering of the rice grain and has a light golden color, it is appreciated for its emollient, moisturizing and protective power on the hair. Rice bran oil has a natural protective factor to UV rays. Its composition, perfectly balanced in Oleic, Linoleic Palmitic acids and vitamin E, makes a particularly suitable oil for scavenging free radicals and therefore cutaneous aging while stimulating the vital functions of the skin and hair cells.

MARACUJA

The passion fruit, or maracujà belongs to Passifloraceae, native plants of Brazil and introduced in several countries with tropical and subtropical climates. The passion fruit has a strong fragrance; oval or round and small-medium size, can reach a diameter of 6-8 cm. The skin is thick and robust, wrinkled when ripe; its color ranges from yellow to dark purple depending on the species. The flesh, abundant, gelatinous and perfumed, with a sweet-sour savor and and rosy-yellow shades, contains numerous seeds: It has a strong resemblance to the pomegranate fruit. The passion fruit is composed of 73% water, contains proteins, potassium, iron, magnesium and phosphorus as well as vitamin C, vitamin A, vitamins B2, B3 and B12, vitamin K and Beta-carotene. All these substances give nourishment and support to the hair.

SERICIN

Chemically the silk thread consists of two proteins: Sericin and Fibroin. Silk performs two precious cosmetic actions on the hair: moisturizing and protecting. The Sericin can be used as an alternative to hydrolyzed collagen, Elastin and Keratin. Safety, efficacy, and sensory appeal were demonstrated for the Sericin, particularly as a component similar to the hair and skin keratin while developing a complex similar to the one that is naturally present in the silk fiber. These proteins have the ability to fix the water on the surface (direct hydrating effect) forming a protective layer which reduces the dehydration (indirect hydrating effect).The application of these proteins forms a protective layer which allows the hair to increase its tensile strength. The Sericin, precisely because of its structure of bioprotective adhesive protein has a great affinity with the keratin cuticle’s layer of the hair.

MONGONGO OIL

The Mongongo tree, belongs to the Family Euphorbiaceae, native to Africa, in particular of the Kalahari desert. This tree can reach 15 meters high, and takes the form of a tree with low branches. Grows on the dunes of sandy soils and soils with gravel. The bark of the Mongongo is grey and often scaly. The leaves, which are covered with a fine, downy hair fall into the dry season. These leaves are dark green on top and creamy white on the underside. In October and November small pale flowers appear on the Mongongo tree. The fruit, like a walnut, matures in may, and is mostly round, about 3.5 cm in diameter. The flesh is covered by a skin of a pale green color and the kernels are surrounded by a fibrous shell very hard and coarse. The kernel contains the 38% to 60% of oil that was used since ancient times by African rural communities and the fruit was considered a food staple. PROPERTY: The oil extracted from Mongongo nuts are rich in linoleic acid (between 30% and 54%). Derivatives of linoleic acid are synthesized by our body and are part of the composition of our cell membranes. Mongongo oil has emollient, regenerating and restructuring properties on the hair. Contains a special fatty alpha- Eleostearic acid which polymerizes to form a protective film on the hair. This protective film gives elasticity to the curl. Due to its high content of vitamin E, it performs a strong antioxidant and anti-aging action on the hair.

PETROLATUM FREE
The Petrolatums (Paraffinum liquidum-Petrolatum) are refined petroleum derivatives, film forming properties which prevent proper transpiration and oxygenation of scalp and hair. We preferred to replace them with naturally-derived ingredients more derma-compatible with the same properties, but with less uncertainties for health-consciousness.

SILICON FREE
Silicones are inorganic polymers derived from Silicon, they are produced through chemical synthesis processes. If it is true that they give immediate softness and shine to the hair thanks to their film protective effect, in time they give to the hair a heavy structure. They prohibit also the penetration of the active ingredients by occluding the cuticle’s layers.

SYNTHESIZED DYES FREE
We chose not to use synthetic dyes because our treatments are much more delicate even on the most sensitive skin.

ANIMAL ORIGIN INGREDIENTS FREE
In our formulations the main functional ingredients are from vegetal extracts. We have combined specific natural oils to these extracts which increase the emollient action and nutrition of the hair. By choosing vegetal active ingredients we are protecting the well-being of the consumer.

COLOR

COLORED AND PROCESSED HAIR

PHF PROFESSIONAL HAIR FASHIION: Offers a specific treatment that helps rebuild the hair cuticle layer damaged by repeated physical and chemical processing, strengthening it and letting it visibly healthy, bright and shiny. Treated and stressed hair are more sensitive to external aggressions. To maintain a bright color and prolonged in time you need to make nutrition and protection to keratin structure, in order to enhance the brightness of colored hair. Preserves and sets the color. Plays a sealing action in the hair fiber.
SPECIFIC ACTIVE INGREDIENTS: The active ingredient of Colour line is Rice Bran Oil which plays an emollient, moisturizing and protective action against UV rays. Protects colour from fading, nourishes and gives shine and silkiness to the Hair. Extends the life of color and preserves its brilliance.
SUPPORT ACTIVE INGREDIENS: Maracuja extract rich in vitamin A and B12, protein, phosphorus and iron which gives nourishment and substantivity to the hair. Argan Oil is rich in linoleic acid and vitamin E which stimulate the vital functions of the skin and maintain the adequate hydrolipidic balance of the hair.

CURL

CURLY AND WAVY HAIR

Curly hair are wild, soft, strong, rebel and extremely sensual. Many hairstyles can be created with curly hair. Compared to other types of hair, it is most affected by the problem of dryness and often need nutritious products able to deeply moisturize the hair.
The PHF PROFESSIONAL line has formulated a shampoo and a conditioner that gives elasticity and protection while defining the curl. It characterizes the curvature and the structure of the curl making it more elastic and soft.

SPECIFIC ACTIVE INGREDIENTS: The active ingredient specific to the Curl line is the Mongongo oil, extracted from Mongongo tree walnuts located mainly in southern Africa. This active ingredient has a high content of Linoleic acid which gives to the oil hydrating, regenerating and nourishing properties. Forms a protective film on the hair, defending it against external agents. Makes the curls disciplined, elastic, light and fluffy.

SUPPORT ACTIVE INGREDIENTS: Maracuja extract rich in vitamin A and B12, protein, phosphorus and iron that gives nourishment and hair sustainability, Argan Oil is rich in Linoleic Acid and vitamin E that stimulate the vital functions of the skin and maintain an appropriate balance of the hair hydrolipidic film.

SMOOTH

STRAIGHT HAIR

The main characteristic of this type of hair is structure and sophistication. Straight hair, tends to ensure a smooth and very elegant result. The products of PHF PROFESSIONAL HAIRFASHION line protect and regulate straight hair giving it a smooth and polished texture. They promote a double and interchangeable effect, that is able to discipline and moldable the hair. The PHF PROFESSIONAL line offers a treatment which HAIRFASHION ensures a smooth silk result. Gives the possibility to divide the hair without tangles, PHF line isolates the hair and protects it from the formation of split ends. After each application the hair appears visibly more healthy, hydrated and Frizz-free. The hair will turn out shiny with a characteristic “mirror effect”.

SPECIFIC ACTIVE INGREDIENTS: The formulas of Smooth treatment contain the Sericin, a silk protein very similar to hair keratin. The presence of this protein, forms a protective layer that allows the hair to increase its tensile strength. The hair becomes shinier, smooth and easy to comb. Excellent film protector for split ends.

SUPPORT ACTIVE INGREDIENTS: Maracuja extract rich in vitamin A and B12, protein, phosphorus and iron gives nourishment and sustenance to the hair. Argan Oil is rich in Linoleic Acid and vitamin E that stimulate the vital functions of the skin and maintain the appropriate hydrolipidic balance of the hair.

VOLUME

THIN HAIR

Thin hair is inherently delicate and difficult to treat. In fact hardly holds the set and especially tends to occur with no life and no volume. Hair thickness is important because it affects the appearance and itis also an indicator of its health. Thin hair tends to dry out more readily on the ends and length, it may be more damaged due to environmental factors and seem weighty and flattened at the root. suggests a treatment that allows you to restore strength, elasticity and volume to thin hair. Contributes to a longer hairstyle shape. Increases the diameter of the hair giving it tonicity and body.

SPECIFIC ACTIVE INGREDIENTS: The active ingredient of the line Volume is Acacia collagen, which helps embody the hair and gives it thickness, giving luminosity and beauty to the hair. Acacia collagen, thanks to its extremely elastic microspheres settles on cuticle sealing it. Like that we will get thicker hair, body and volume.

SUPPORT ACTIVE INGREDIENTS: Maracuja extract rich in vitamin A and B12, protein, phosphorus and iron that gives nourishment and substantivity to the hair. Argan Oil is rich in linoleic acid and vitamin E that stimulate the vital functions of the skin and maintain an adequate hydrolipidic balance of the hair.

DIRECTIONS:

Wet the hair thoroughly with water, use a generous amount of product by deploying it on all the hair, delicately massage the scalp first and then all the hair with extreme gentleness to obtain a rich and soft foam. Rinse thoroughly, repeat and let the abundant foam posing, creating a bubble effect soft and fluffy. This action will release the active substances present in the product, making the hair unbelievably soft, silky and shiny. After about 5 minutes, rinse thoroughly, towel dry the excess water, apply the conditioner in reference to specific types and hair conditions.

COLOR CONDITIONER

PHF CONDITIONER COLOR PROTECTION

DIRECTIONS: Distribute the product evenly throughout the hair. Direct the hair with a comb in antigravity sense with a light support at the base of the strand. Massage in order to allow the product to exert the volumizing action. Leave on for 5 minutes. Rinse thoroughly, comb the hair, dab with a towel and proceed to the styling.

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CURL CONDITIONER

PHF REVIVING CURLS CONDITIONER

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SMOOTH CONDITIONER

PHF CONDITIONER SILK EFFECT

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VOLUME CONDITIONER

PHF VOLUME EFFECT CONDITIONER

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BES IN SPAIN

"5 ELEMENT BES SPAIN S.L." is the official representative of the Italian brand "BES" in Spain.

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